Crafting a Brand Strategy, part 2

What's a taco whisperer? What does it have to do with brand strategy? How do you convince business executives to travel with you to eat tacos? Scott Porter answers these questions and more in the second part of our interview. We started it last week and now you'll get to finish it. You'll also learn why San Antonio, TX, is a great place to get tacos and that Scott needs to visit soon!