What's a taco whisperer? What does it have to do with brand strategy? How do you convince business executives to travel with you to eat tacos? Scott Porter answers these questions and more in the second part of our interview. We started it last week and now you'll get to finish it. You'll also learn why San Antonio, TX, is a great place to get tacos and that Scott needs to visit soon!
How do you craft a brand strategy? When I get to talk with Scott Porter of Search for the Perfect Taco, I discover that branding starts way before you decide you need one. Part one drops today, and part two will premiere next week, and we get to talk about tacos!