Leveraging LinkedIn

As the importance of LinkedIn grows, there is more to the platform than just a simple profile.

Enter John Nemo.

John joins me on this episode of The Career Challenges Podcast. John wrote LinkedIn Riches: How to Use LinkedIn for Business, Sales, and Marketing. This book helps readers to craft a strategy to get the most out of LinkedIn. While you can find the book on Amazon, John offers it for free on his website. For a platform with over 500,000,000 professionals on it, a free book on how to leverage that reach is a worthwhile investment.

John and I also talk about the writing and publishing process. John’s written a few other books and I highly recommend you check them out. I also like talking books with any author!

Lastly, John touches on the importance of authenticity. With LinkedIn getting more and more crowded, it’s easy to get lost in the sea of faces. By authentic to who you are, what you’re about, and why you’re on the platform, you’ll find success where possibly 300,000,000+ professionals may not.

How do you leverage LinkedIn?