Building Trust through Copy

How do you build trust in your sales copy?

Tyler McCune, this week’s guest on The Career Challenges Podcast, explains how you need to be building trust with your sales copy.

Tyler’s process involves performing market research for his clients. In doing so, he learns about their needs and goals. At the same time, he’s also asking questions to learn more about their personality. Part of this is to imbue his copy with their personality.

It also helps him to write honest copy!

We also discuss the various theories involved in writing copy and how to connect with clients. Tyler comes from a copywriting approach while I come from a ghostwriting approach. It’s a great discussion!

So ask yourself when you’re writing your sales copy, are you writing to manipulate your audience or to facilitate a buying decision?